Conor McGregor, A Masterclass in Personal Branding
Former striker Gary Lineker kept a long-standing promise to present BBC’s Match of the Day programme in his underpants. The 55-year-old had vowed on Twitter to shed most of his clothes for the show if Leicester, the team he supports, won the league title last season. Claudio Ranieri’s 5,000-1 outsiders went on to finish 10 points clear of second-placed Arsenal and Mr Lineker introduced the first show of the new Premier League season sporting only a pair of white boxer shorts emblazoned with the club badge of Leicester City.
Whist this was for a good cause we would not recommend this practice for anyone attend a job interview, how you dress say a lot about you, when it comes to finding a new job it is important to know how to dress for interview success. Your appearance not only shows that you’re taking the opportunity seriously, that you are eager to make a good impression, and that you’d fit in nicely within the corporate culture; it can also communicate that you have respect for the interviewer.
How you present yourself communicates messages about your personality, insights into how you conduct yourself professionally, your level of authority and so much more. Research has shown that 85 percent of communication is nonverbal, so choosing what to wear to an interview is clearly an important part of your overall presentation. It won’t make up for weak answers, but it can communicate some positive things about your personality and what you might be like to work with.
However nowadays, the completely formal suited and booted look has changed for many industries and careers with a more casual approach to workplace attire. Smart casual is a safe medium to take or add personality to a formal and professional look with touches of expression such as interesting (yet professional) shoes, a uniquely tailored suit for men or interesting jewelry for women.
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